ANI PR Wire
17 Jan 2023, 18:45 GMT+10
New Delhi [India], January 17 (ANI/BusinessWire India): QUEO, the leading luxury bathware brand from the house of Hindware Limited, unveiled its new TVC campaign, 'Let Time Wait' featuring Indian actress and professional theatre artist Aahana Kumra. With the new TVC campaign, Queo aims to strengthen its positioning as a luxury bathware brand providing consumers with European bath lounges that blend with design and innovation. In addition to the TVC, the film will have seamless integration with different platforms across print, digital, OOH, and OTT platforms.
QUEO embodies the idea of luxury and offers a wide range of contemporary designs and unique functionality to allow consumers to experience rejuvenation. The bathroom range emanates a premium and minimalistic representation of European bath lounges. The collection is designed to be aesthetically appealing and built with the most durable finish.
Speaking about the campaign, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited, said, "As a leading player in sanitaryware and faucets segments, we are always engaging with end-user with experiences that matter to them. In line with our philosophy of creating luxury bath lounges, we are excited to launch our brand campaign 'Let Time Wait' for our brand QUEO. And we are optimistic that our campaign will be appreciated by consumers who seek delightful and aesthetic designs in their bath space."
Speaking on the launch, Charu Malhotra, Vice President, Marketing Hindware Limited, said, "The newly launched campaign, 'Let Time Wait' is an integrated 360-degree campaign having a seamless integration with different platforms such print, digital, OOH and OTT platforms. The campaign is a true arbiter of decadence and reiterates when it comes to superlative bath spaces, there's perhaps none better than Queo."
Storyboard: The new campaign reflects how the brand envisions creating a private sanctuary crafted by grace, luxury and contemporary designs that blend with grandeur. The TVC, 'Let Time Wait' features celebrity actress Aahana Kumra getting ready for her wedding and feeling a bit nervous and stressed. However, as she steps into her bathroom, Aahana is instantly transported into the world of luxury and comfort. Aahana's anxiety gradually dilutes as the experience of Queo bath lounge calms her, as time slowly passes by.
Jehangir Irroni, Director, IncNut Digital, "It was a pleasure to bring this vision of Queo's European luxury to life! The products are exquisite and are undoubtedly the stars of the show! When we first heard and understood the ethos of the brand, we knew we would need to cast someone who was elegant, smart, and sophisticated which is why we felt Aahana Kumra would be a perfect choice. Overall, it was a great experience working with the Queo team."
The TVC is featured in English, and to further boost the campaign's reach and build excitement, the brand will also be promoting it across media platforms including print, OTT, TV, digital, online and social media channels. Alongside, Queo is also relaunching its website with a refreshed look.
Link to the TVC: https://www.youtube.com/watch?v=tKmE0hVZ76c
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
Get a daily dose of Nepal National news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Nepal National.
More InformationNEW YORK, New York - U.S. stocks spent most of Tuesday meandering, with the major indices closing out the day ...
DEARBORN, Michigan: This week, Ford said a six-week United Auto Workers (UAW) strike cut its sales by some 100,000 vehicles ...
WASHINGTON D.C.: This week, the Biden administration adopted a new rule aimed at reducing methane emissions, which targets the role ...
AUSTIN, Texas: During an event held this week in Austin, Texas, Tesla CEO Elon Musk said the electric vehicle (EV) ...
NEW YORK, New York - U.S. stocks closed mixed on Monday following on from last week's volatility."Digestion is the word ...
REDMOND, Washington: Microsoft President Brad Smith said there is no chance of super-intelligent artificial intelligence (AI) being developed within the ...
KATHMANDU, Nepal - On November 23, Kathmandu hosted the first Nepal-Australia Joint Advisory Committee (JAC) meeting under a new Memorandum ...
ISLAMABAD, Pakistan - A senior Biden Administration official dealing with refugee issues will begin a four-day visit to Islamabad on ...
PABNA, Bangladesh - According to police, the person responsible for the train arson at Ishwardi railway station on November 27 ...
ABU DHABI, UAE - Nepal, according to Prime Minister Pushpa Kamal Dahal 'Prachanda,' requires a significant investment in infrastructure, human ...
KUALA LUMPUR, Malaysia - According to Malaysia's foreign ministry, 121 people, mostly Malaysians suspected of being victims of job scams, ...
QUETTA, Pakistan - Asif Ali Zardari, Co-Chairman of the Pakistan Peoples Party (PPP), stated on Thursday that 'some forces' impede ...