ANI PR Wire
18 Jan 2023, 19:15 GMT+10
New Delhi [India], January 18 (ANI/PNN): While there has been a Supreme Court ruling on outside food not being allowed inside theatres, the cost of F & B is something that definitely burdens the audiences to the overall experience of watching a film.
Looking at the ruling of the court, we reached out to Ashish Kanakia, CEO, MovieMax Cinemas to check on the same.
"For us, the consumer is always the king and we ensure audiences have good experience when they come to watch a film in our cinemas. As a cinema chain, we are also looking at doing innovative marketing to bring in more people. Our F & B cost has always been on the lower side as compared to the competition," said Ashish.
When asked about how important F & B is, in overall revenue, he says, "Food and beverage sales bring in a huge chunk of added revenue for sure. Coming to theatres especially in smaller towns in almost like a special outing where you come with family or friends, watch a film, eat and spend a good time. In bigger cities, It's an effort to take out time and make plans to watch a film so it rather be worth it. To ensure people have a good overall experience we have introduced live counters in many of our properties. Affordability and variety both would add value."
This story is provided by PNN. ANI will not be responsible in any way for the content of this article. (ANI/PNN)
Get a daily dose of Nepal National news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Nepal National.
More InformationRESTON, Virginia: Volkswagen is recalling more than 60,000 vehicles in the U.S. after a gear display malfunction was identified, which...
MENLO PARK, California: Meta Platforms is gearing up to introduce a paid subscription service for its AI-powered chatbot, Meta AI,...
BEIJING, China: China's manufacturing sector is expected to shrink for a second consecutive month in February, signaling continued...
NEW YORK, New York - U.S. stocks dived, then partially recovered Tuesday as 25 percent import duties on goods from Canada and Mexico...
AUSTIN, Texas: Tesla has taken a key step toward launching its long-promised robotaxi service by applying for a transportation permit...
WASHINGTON, D.C.: Contracts to buy previously owned homes in the U.S. fell to a record low in January due to high mortgage rates and...
BANGKOK, Thailand: Chinese authorities said they started live-fire military exercises in the Gulf of Tonkin this week, just days after...
Lahore [Pakistan], March 5 (ANI): Another clutch century by David Miller and half-centuries by skipper Temba Bavuma and Rassie Van...
New Delhi [India], March 5 (ANI): Former Australia speedster Jason Gillespie took a jibe at Pakistan's interim head coach Aaqib Javed...
Lumbini [Nepal], March 5 (ANI): Over five hundred monks from 12 different countries have gathered in Nepal's Lumbini for fourth edition...
Lumbini [Nepal], March 5 (ANI): Ordination ceremony for 500 novice monks, also known as Shramneras, is underway in the Maya Devi Temple...
Kathmandu [Nepal], March 5 (ANI): Nepal's Finance Minister Bishnu Paudel promised that Nepal will be out of the Financial Action Task...