ANI PR Wire
24 Jan 2023, 16 GMT+10
Bengaluru (Karnataka) [India], January 24 (ANI/BusinessWire India): TheMathCompany, Illinois-headquartered leading global data analytics and engineering firm, today announced the availability of its CPG Marketing Mix Planner on Microsoft Azure Marketplace, the online store providing applications and services for use on Azure. TheMathCompany customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.
Developed on Co.dx platform from TheMathCompany, the CPG Marketing mix wizard helps organizations gain a holistic understanding of the performance of marketing channels, gauge the impact of these channels, and drive ROI through optimized spending enabled by its core marketing and media mix model. The planner provides a macro-level view of the contribution of marketing and promotions on revenue, examines the interplay of channels, promotions, and external factors along with their effect on achieving brand objectives. Furthermore, it enables comparison of digital media spend across platforms and reallocates funds to maximize sales.
Anuj Krishna, co-founder and Chief Product Officer at TheMathCompany, said, "Today's marketers have access to seemingly infinite data and are seeking tools to improve the impact of campaigns. With the availability of our CPG Marketing Mix Planner on Microsoft Azure Marketplace, our clients can drive ROI by optimizing their marketing spend across channels. We look forward to launching more data products on Azure marketplace and remain committed to expanding our partnership with Microsoft."
Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp, said, "We're pleased to welcome TheMathCompany to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe. Azure Marketplace offers world-class quality experiences from global trusted partners with solutions tested to work seamlessly with Azure."
The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.
Based in Illinois, TheMathCompany was founded in 2016 by industry leaders, Sayandeb Banerjee, Aditya Kumbakonam, and Anuj Krishna. The company has more than 50 Fortune 500 companies as clients across industry verticals like consumer-packaged goods, retail, pharma, automotive, technology, and manufacturing industries in the US, UK, and EU. Its proprietary flagship platform Co.dx helps businesses solve problems through low-code, custom artificial intelligence applications. With a team comprising scientists, data engineers, visualization experts, consumption specialists as well as analysts and consultants, TheMathCompany goes beyond what traditional consultancies, pure-play service providers, and information technology services providers offer in terms of data insights to solve specific problems for companies.
In 2022, the company raised USD 50 million in a funding round led by Brighton Park Capital, an investment firm that specializes in collaborating with growth-stage software, healthcare, and tech-enabled services businesses.
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
Get a daily dose of Nepal National news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Nepal National.
More InformationRIVERSIDE COUNTY, California: In his opening statement this week in the first U.S. trial over allegations that a car autopilot ...
SEATTLE, Washington: As part of Washington's efforts to stop Big Tech from monopolizing the most lucrative parts of the internet, ...
JEDDAH, Saudi Arabia: As part of Riyadh's efforts to further Saudi Arabia's electrification drive, electric vehicle (EV) maker Lucid announced ...
NEW YORK, New York - Stock prices were punctured Friday bringing to an end the 'flash in the pan' rally ...
WASHINGTON D.C. Due to internal brake fluid leaks that can cause an electrical short and could lead to engine fires, ...
WASHINGTON D.C. As part of its efforts to remove goods made by Uyghur forced labor from the U.S. supply chain, ...
SHAN STATE, Myanmar - According to a military source and a representative of a local rescue organization, a bomb explosion ...
DHAKA, Bangladesh - According to U.S. Ambassador to Bangladesh Peter Haas, addressing Dhaka's air quality problem is essential for public ...
ISLAMABAD, Pakistan - According to a high-ranking government official who briefed a parliamentary panel on Wednesday, although Pakistan has accelerated ...
KATHMANDU, Nepal - On Thursday, the National Human Rights Commission expressed its grave concern over attacks and mistreatment of medical ...
BEIJING, China - China and Nepal signed several agreements on Monday. The agreements were signed during a bilateral meeting between ...
DHAKA, Bangladesh - According to new research that ranks political violence worldwide, Bangladesh ranks 22nd out of the world's 50 ...