ANI PR Wire
10 Mar 2023, 12:15 GMT+10
New Delhi [India], March 10 (ANI/BusinessWire India): TECNO, the global premium technology brand, has collaborated with the coveted IIT-D as the official smartphone partner for their annual cultural fest - Rendezvous 2023. This association is part of TECNO's Youth-connect Program which aims to encourage and recognize new talent across the country. Indian colleges have a vast talent pool and are a hub of innovation and novel thought processes. Therefore, this step strongly resonates with TECNO's motto of 'Stop at Nothing'. Beginning from 9th March 2023 to 12th March 2023, Rendezvous 2023 is a celebration of skill, merit and art, where students from across the country come and showcase their unique prowess.
Additionally, TECNO would be the title sponsor of Pronite, a musical night, that will be hosted on 12th March 2023. TECNO's association with Rendezvous is an effort on the brand's part to form an emotional connection with the youth of today. It resonates with the brand's personality of being fun, feisty, fearless and free.
Commenting on the newly-formed partnership, Arijeet Talapatra, CEO, TECNO Mobile, said, "We are a consumer-centric brand and partnering with IIT provides us with a unique experiential platform to engage with our consumers at a deeper level. We are a young brand focused on the youth of India. We understand the importance of 'breaking free' from our daily routine not just to escape from monotony but to experience new things in life as well. This thought is a part of our very identity as a brand. We have always been closely connected with our consumers, most of whom are Gen-Zs. We are looking forward to a fruitful venture with the prestigious academic institution, and we are certain that it will be extremely beneficial for all participants and other stakeholders."
TECNO Mobile would host a TECNO Avatar Making competition open for Pan India Youth, which will recognise and reward creative talent across 800+ colleges and universities in India. The Avatar art of the participant who secures the first position would be featured on the mobile box packaging of the upcoming gaming-centric POVA smartphone. Additionally, the winner would also receive attractive prizes from TECNO. With this youth-centric initiative, the brand is providing students with a platform to showcase their unique Art talent, get exposure, and also a chance to win exciting prizes.
Taking a step ahead in its Youth-connect Program offerings, TECNO will also introduce 'The pride of India' Scholarship program for the First Year UG students of BTech programs. Five students out of the eligible IITians would be awarded this scholarship. This would be an IIT-D centric exercise and students of the same would be considered for providing scholarships.
The smartphone brand is also known to offer a wide range of sophisticated and superlative products for the youth, at the best price points. Over a short span of time, TECNO has established an unbreakable bond with its users, making them true brand advocates and ambassadors.
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
Get a daily dose of Nepal National news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Nepal National.
More InformationPALO ALTO/TEL AVIV: The battle for top AI talent has claimed another high-profile casualty—this time at Safe Superintelligence (SSI),...
FRANKLIN, Tennessee: Hundreds of thousands of Nissan and Infiniti vehicles are being recalled across the United States due to a potential...
REDMOND, Washington: Microsoft is the latest tech giant to announce significant job cuts, as the financial strain of building next-generation...
LONDON UK - U.S. stock markets were closed on Friday for Independence Day. Global Forex Markets Wrap Up Friday with Greeback Comeback...
SANTA CLARA, California: Nvidia came within a whisker of making financial history on July 3, briefly surpassing Apple's all-time market...
SACRAMENTO, California: California's multibillion-dollar farms are facing a growing crisis—not from drought or pests, but from a sudden...
WASHINGTON, D.C.: President Donald Trump says the United States could soon reach a trade deal with India. He believes this deal would...
Nearly three months after a devastating earthquake struck Myanmar, the country remains trapped in a deepening crisis, compounded by...
Rio de Janeiro [Brazil] July 6 (ANI/WAM): The United Arab Emirates, represented by Thani bin Ahmed Al Zeyoudi, Minister of Foreign...
Chinese FM urges China, France to uphold multilateralism, rules of free trade China and France should champion multilateralism and...
Birmingham [UK], July 6 (ANI): Indian bowling coach Morne Morkel hailed skipper Shubman Gill after a record-breaking outing at Birmingham,...
Bengaluru (Karnataka) [India], July 5 (ANI): Following his win at the inaugural NC Classic at Bengaluru, India's world champion and...