ANI PR Wire
28 Apr 2023, 18:30 GMT+10
New Delhi [India], April 28 (ANI/Mediawire): Celebrating the spirit of 'Living it Large', Seagram's Royal Stag presents Royal Stag Boombox, a first-of-its-kind musical experience. It is the sound of a young generation, a tribe that tends to make rather than follow trends, a tribe that is in constant search of soul-stirring experiences. Royal Stag Boombox audaciously brings together polar opposites of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to make original music, to create a new soundscape.
Royal Stag Boombox manifests itself in two unique, engaging formats. An On Ground Experience where the festival travelled to five of India's biggest youth hubs - Manipal, Bhubaneswar, Indore, Pune and will reach Dehradun on 29th April offering a heady mix of enviable headline acts alongside food, culture and merchandise in each city.
The in-studio format is a unique Phygital music concept featuring four original Melody x Hip Hop music tracks which will be released as singles and videos across platforms soon.
Seagram's Royal Stag Boombox kicked off its first on-ground experience in Manipal, Karnataka on March 18, 2023 with musicians Amit Trivedi, SlowCheeta, Nikhita Gandhi and DJ Suketu. This was followed by Bhubaneswar, Odisha on March 25, 2023 with Badshah, Jasleen Royal, Dino James and DJ Yogii. The third on-ground experience took place in Indore, Madhya Pradesh on April 8, 2023 with Badshah, Bali, Nikhita Gandhi and DJ Yogii; and the fourth event in Pune, Maharashtra on April 15, 2023 with musicians Badshah, Bali, Nikhita Gandhi and DJ Ali Merchant.
With an audience of close to 25,000 swaying to the beats of this festival, the city experiences were abuzz with youthful energy. Each venue was beautifully lit with vibrant colours, featuring various facets of culture, merchandise, food and a myriad interactive experience for the audience to engage in. The mood and feel of the event were truly unique and youthful, reflective of the pulse of the respective cities. In addition to the headline performances, various other acts kept the audiences engaged during the events, including performances by local bands, dancers, flippers and beatboxers.
Kartik Mohindra, CMO, Pernod Ricard India, said, "Music and experience bring people together like nothing else and are natural enablers of conviviality. Royal Stag has always strived to pulse with the passion points of the youth of this country and Royal Stag Boombox is the perfect platform for the brand to connect with tomorrow's India. Royal Stag Boombox is a direct extension of the Royal Stag philosophy of "Living it Large," while offering a unique opportunity of coming together and enjoying new experiences. It has created a new soundscape by blending two exciting genres, hip-hop and melody; this might just become the new rhythm of young India!"
Ajay Gupte, CEO- South Asia, Wavemaker said, "Royal Stag has always positioned itself as a youth brand and with Royal Stag Boombox - a unique and engaging musical experience designed for the young consumer, we are taking it a step further. This is yet another innovative collaboration between Wavemaker and Pernod Ricard in the area of music and entertainment. We are confident that Royal Stag Boombox will appeal to the music lovers of the country and will be a huge success."
For many years, music has been a key consumer engagement pillar for the brand. Today, the youth tilts towards exploring exciting new forms of music. Contemporary genres such as hip-hop are becoming increasingly popular among the youth of the country, while Bollywood melodies remain integral to their cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.
This story has been provided by Mediawire. ANI will not be responsible in any way for the content of this article. (ANI/Mediawire)
Get a daily dose of Nepal National news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Nepal National.
More InformationPALO ALTO/TEL AVIV: The battle for top AI talent has claimed another high-profile casualty—this time at Safe Superintelligence (SSI),...
FRANKLIN, Tennessee: Hundreds of thousands of Nissan and Infiniti vehicles are being recalled across the United States due to a potential...
REDMOND, Washington: Microsoft is the latest tech giant to announce significant job cuts, as the financial strain of building next-generation...
LONDON UK - U.S. stock markets were closed on Friday for Independence Day. Global Forex Markets Wrap Up Friday with Greeback Comeback...
SANTA CLARA, California: Nvidia came within a whisker of making financial history on July 3, briefly surpassing Apple's all-time market...
SACRAMENTO, California: California's multibillion-dollar farms are facing a growing crisis—not from drought or pests, but from a sudden...
WASHINGTON, D.C.: President Donald Trump says the United States could soon reach a trade deal with India. He believes this deal would...
Nearly three months after a devastating earthquake struck Myanmar, the country remains trapped in a deepening crisis, compounded by...
Head of the IFRC delegation in Myanmar highlighted the urgent need for sustained support, especially as families work to rebuild amid...
Rio de Janeiro [Brazil] July 6 (ANI/WAM): The United Arab Emirates, represented by Thani bin Ahmed Al Zeyoudi, Minister of Foreign...
Chinese FM urges China, France to uphold multilateralism, rules of free trade China and France should champion multilateralism and...
Birmingham [UK], July 6 (ANI): Indian bowling coach Morne Morkel hailed skipper Shubman Gill after a record-breaking outing at Birmingham,...